{"product_id":"appa-s-pet-owner-playbook-comfort-companions","title":"APPA’s Pet Owner Playbook: Comfort Companions","description":"Introducing APPA’s Pet Owner Playbook for Comfort Companions, an in-depth analysis of the Comfort Companion pet owner persona. Uncover powerful insights from market segmentation data to uncover the “why” behind consumer behavior of the Comfort Companion segment. \n\nThis playbook dives into: \n\u003cul\u003e\n\u003cli\u003eWhat segmentation is \u0026amp; why it’s important \n\u003c\/li\u003e\n\u003cli\u003eHow these insights guide strategic business decisions \n\u003c\/li\u003e\n\u003cli\u003eDeep insights on Comfort Companions, including: \n\u003c\/li\u003e\n\u003cli\u003eCore beliefs, key owner behaviors, demographics and core attitudes \n\u003c\/li\u003e\n\u003cli\u003ePet care products, services, shopping and healthcare preferences \n\u003c\/li\u003e\n\u003cli\u003eStrategies for marketing to Comfort Companions \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"APPA Store","offers":[{"title":"Retail","offer_id":53325338509604,"sku":"42809425026","price":800.0,"currency_code":"USD","in_stock":true},{"title":"Basic","offer_id":53325338542372,"sku":"42809425026","price":720.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":53325338575140,"sku":"42809425026","price":560.0,"currency_code":"USD","in_stock":true},{"title":"Elite","offer_id":53325338607908,"sku":"42809425026","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/4423\/6324\/files\/ComfortCompanions_Covers2025.png?v=1777462110","url":"https:\/\/checkout.americanpetproducts.org\/products\/appa-s-pet-owner-playbook-comfort-companions","provider":"APPA Store","version":"1.0","type":"link"}