{"product_id":"2026-fish-report","title":"2026 Fish Report","description":"Introducing APPA’s 2026 Fish Report, a dedicated deep dive into U.S. freshwater and saltwater fish-owning households and the behaviors shaping the fish care market. Built on insights from APPA’s 2025 National Pet Owners Survey, the report examines a stable ownership base alongside meaningful changes in how owners engage with the category. Explore shifts within the ownership base, how generations are evolving across fish ownership and why specialty retailers remain central resources. The report also tracks spending and preferences across fish purchases, food, medications, additives and supplements, water conditioners, aquariums and tanks, lighting, décor, filtration, services, lifestyle, the human-animal bond and more. With data-driven trend analysis, easy-to-read charts and category-specific insights, the report provides a clear view of how fish owners are building and maintaining their aquatic environments, where in-store expertise matters most, and how omnichannel shopping is reshaping the ownership journey in 2026.\nAPPA Members Only? (Y\/N)\tNo","brand":"APPA Store","offers":[{"title":"Retail","offer_id":67775300862244,"sku":"48865214296","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"Basic","offer_id":67775300895012,"sku":"48865214296","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67775300927780,"sku":"48865214296","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Elite","offer_id":67775300960548,"sku":"48865214296","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/4423\/6324\/files\/APPA_Fish_Report_202026_Final_Cover.png?v=1792185991","url":"https:\/\/checkout.americanpetproducts.org\/products\/2026-fish-report","provider":"APPA Store","version":"1.0","type":"link"}